Poorly designed information is so prevalent we accept it without thinking. Making it more expressive is usually only a matter of a few hours of review and refinement. How you explain your business has a direct effect on how successfully you conduct it.
The glazed look on the powerpoint audience or the company-wide lack of retention of published information is all the reason you may need to revisit how your information is being presented. Your organization is quite literally defined by the information it shares. You owe it to the people who collect and distribute your information, and the people spending time to understand it, to streamline its message.
Simple truth: When information is circulated in the same form it is collected, without further clarification or respect to the mindset of someone seeing it for the first time, it lacks the quality of conclusive interpretation.
Cognizance can restore the connection you intended all along, turning data into intelligence. And help get everyone on the same page.